Tesla est un constructeur automobile fondé le 1er juillet 2003 par Martin Eberhard et Marc Tarpenning. L’actuel PDG emblématique du groupe, Elon Musk, n’a rejoint l’aventure – en tant que membre de l’équipe dirigeante – qu’un an plus tard. La société se distingue de ses concurrents en misant essentiellement sur la mise au point de véhicules électriques haut de gamme. Après une montée en puissance rapide, Tesla accumule les difficultés. Le 1er avril dernier, le PDG a même annoncé la faillite du groupe sur Twitter…pour plaisanter. Une blague qui n’a pas amusé tout le monde.
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